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Things To Consider When Giving A Corporate Gift

Things To Consider When Giving A Corporate Gift

9 March, 2017

Corporate gift giving is a common phenomenon in the business world. However, it can be quite tricky to find the perfect gift for your client. Your company will be judged on the quality and the type of the gift you give, so you have to be very careful when you’re selecting one. There are many companies that specialise in corporate gifts but there is a vast array of items that you can give. This can make the selection process quite confusing.

Try not to do what everyone else is doing and spend some thought on corporate gift ideas. Some examples of corporate gifts are cards, calendars, company branded items such as pens and notebooks, gift certificates for retail or restaurants, charity donations, plants, wine etc. Before you give a gift, you need to go through the corporate policies to see what limitations you have. Some companies have a limited budget for such items while some may not condone the practice entirely.

You need to have an idea of what your client needs. This can be the most confusing part of the corporate gift giving programme. You may not be that familiar with the clients and you can’t always predict what they’ll like. You can ask your customers a few questions so that you can get an idea of their preferences, hobbies etc. You can then look at a few ideas that will be relevant to that. Handmade or designed gifts such as kinetic glass can be a good idea to give. Handmade items have a unique personal quality to them that your client will appreciate.

You need to consider cultural differences as well. If your company has branches in other countries, check with their traditions and customs to see the do’s and don’ts of gift giving. You need to be sure that you adhere to the rules so that the customers realise you’re making an effort to communicate with them and also respect their culture. A low quality gift will not be good for your company’s reputation. Therefore, always make sure that you go for quality within the budget that you have. Personal touches are important when you give away a card as well. A handwritten note will carry more weight than an impersonal printed one. You need to make your clients understand that you consider them important and vital to your company.

Also, it is not just the gift that you have to think about; you need to think about how you package the gift as well. The wrapping should be something that is done beautifully. You can obtain professional gift wrapping services to make sure the end product comes out perfectly. If the gift is for a very loyal client or a partner or executive, it is better to deliver it personally. This will be something they will remember.